Live chat support isn’t a new concept. Some larger companies have been using it for years. We’ll get strait to the point: Live chat support for your website can help grow your business when combined with SEO, advertising, and/or social media strategies.
Below are 3 reasons you should get live chat support for your website:
#1: Customers Prefer Live Chat Over Any Other Method of Contact
A big reason your business should get live chat support for your website is because your customers want it. More than half of all customers prefer to talk online in real time rather than call a company. As business owners, we must be flexible in offering multiple contact methods as our customers are not all the same. While some customers prefer calling our business on the phone, others prefer not to interact with us directly. Live chat support for your website allows customers to contact you in a quick and painless way. According to J.D. Power, a staggering 42% of customers prefer live chat compared to only 23% for email, and 16% for social media/forums.
#2: Businesses that Use Live Chat Increase Revenue
If you’re looking for a new way to grow your business, using live chat support is an answer. As business owners, we search for ways to increase revenue. According to Forrester, customers that use a business’ live chat support bought 10% more than customers who didn’t. In addition, visitors that contact you via live chat are 4.5 times more valuable than visitors who do not.
#3: Your Customers Expect Live Chat Support
The third reason to get live chat support for your website is because your customers expect it. 51% of consumers say a business needs to be available 24/7. This is not possible for most businesses, especially small businesses. To accomplish this, managed live chat support for your website should be considered.
Here are some great reasons why you should consider getting a live chat support for your website:
- Only 9% of websites are currently using live chat support. Having live chat support for your website could be a great difference-maker
- As much as 77% of customers won’t make a purchase on a website without live chat support.
- Average response time for customer service via emails is 12 hours. This is much to slow for our customers needing answers quickly and can mean losing revenue.
- 63% of website visitors are more likely to return to a website that offers live chat support.
- Live chat has the highest satisfaction levels for any customer service channel, at 73%, compared with 61% for email and 44% for phone.
To conclude, we now live in a world of instant gratification. This concept should be applied to managing your customer’s needs. Your customers have questions about your business and want answers quickly or they may move on to a competitor who does act quickly. For the small business owner, live chat can further legitimize your business in the eyes of your customers. Combining live chat with at a great Search Engine Optimization (SEO) strategy, advertising strategy, and social media strategy is a fantastic way to generate more leads and increase revenue.
Does your website have live chat? We’d be happy to discuss how we can help you manage your live chat to bring in new business using our Professional Live Chat Management Service.
The Bart Organization is an Internet Marketing company that helps businesses of all sizes either start digital marketing strategies or improve their current digital marketing efforts. We specialize in internet marketing services including: Social media marketing, digital advertising, SEO strategy, local SEO services, and website strategy. We also perform SEO West Palm Beach, Miami SEO, Fort Lauderdale SEO, and Charlotte SEO for clients. Contact us today to see how we can help!