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Components of a Brand Strategy

Components of a Brand Strategy

Establishing your brand identity is a critical step in connecting with your target audience and positioning your business effectively in the market. The word “brand” to a lot of people means, logo. It goes much further than that. In my post, I highlight 6 components of a brand strategy. But what is a brand? I […]

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Internet Marketing Strategies For Your Business

Internet Marketing Strategies For Your Business

In today’s business landscape, having a targeted customer-centric online experience is no longer a novelty idea but rather a necessary strategy for attracting new customers and keeping current customers. Companies that are investing in digital strategies are creating a substantial competitive edge in finding new customers, gaining insights into customer behavior, creating a unified online […]

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