Close

Uncategorized

Best WordPress Hosting: A SiteGround Review

wordpress-hosting-siteground-review

Best WordPress Hosting: A SiteGround Review So you’ve decided to create a WordPress.org website. The next step is to purchase your domain name and choose the best WordPress hosting site. But which WordPress hosting site is best? The answer to that question is subjective but I’d argue that one hosting site rises above the rest. […]

Read More

Power Digital Marketing Tactics You Can Use to Outsmart Your Competitors

Power-digital-marketing-tactics-to-outsmart-competitors

Power Digital Marketing Tactics You Can Use to Outsmart Your Competitors Your competitors are searching for ways to gain a competitive edge on your business. Often, your competitors compete with your business on pricing, product differentiation, competitive sales techniques, and other tactics.  The top brands not only compete on the above tactics but develop fierce […]

Read More

Download Our Free One Page Buyer Persona Template

Buyer-Persona-Template

Download Our Free One Page Buyer Persona Template Buyer personas are fictional characters businesses create that represent segments of who their ideal customers are. Businesses spend time and money investing in buyer personas because they can help them better understand their current customers, and how to reach prospective customers. You can gather information from market […]

Read More

7 Questions to Ask When Creating a Buyer Persona

7-questions-to-ask-when-creating-a-buyer-persona

Creating a buyer persona is an important starting point for all marketing efforts because it will allow you to customize your marketing strategies for each potential customer segment. But what pieces of information should you collect to build your buyer persona for your product or service? I will highlight 10 questions you should be asking […]

Read More

How to Create Buyer Personas with your Business’ Data

buyer-personas-with-your-business-data

Understanding who your customers are will allow you to make sound, data-driven decisions in connecting, reaching out, and selling to them. Creating buyer personas is an important starting point for all  marketing efforts because it will allow you to customize your marketing strategies for each potential customer segment. In the past, I have created personas […]

Read More

How to Build a Brand Strategy for your Business

6-branding-strategies-for-your-business

Establishing your brand identity is a critical step in connecting with your target audience and positioning your business effectively in the market. The word “brand” to a lot of people means, logo. It goes much further than that. In my post, I will show you 6 parts of a brand strategy for your businesses. But […]

Read More

How to Launch Digital Marketing Strategies

Launch-Digital-Marketing-Strategies

How to Launch Digital Marketing Strategies Launching digital marketing strategies is essential for almost any type of business in today’s competitive landscape. Why might this be? Digital marketing allows companies to intelligently target their potential customers where they spend much of their time – online. Launching digital marketing strategies can save a business time and […]

Read More

How to Create Buyer Personas with Google Analytics

Creating-Buyer-Personas-with-Google-Analytics

Taking time to define your audience segments among your various business lines using qualitative and quantitative data will help you define your digital marketing strategy in targeting efforts, especially when building profiles to target via advertising. Creating buyer personas is an important starting point for all online marketing efforts, allowing you to properly tailor your […]

Read More

8 Digital Marketing Strategies Every Business Should Implement

8 Digital Marketing Strategies

In today’s business landscape, having a targeted customer-centric online experience is no longer a novelty idea but rather a necessary strategy for attracting new customers and keeping current customers. Companies that are investing in digital strategies are creating a substantial competitive edge in finding new customers, gaining insights into customer behavior, creating a unified online […]

Read More