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How to Create Buyer Personas with Google Analytics

Creating-Buyer-Personas-with-Google-Analytics

Taking time to define your audience segments among your various business lines using qualitative and quantitative data will help you define your digital marketing strategy in targeting efforts, especially when building profiles to target via advertising. Creating buyer personas is an important starting point for all online marketing efforts, allowing you to properly tailor your […]

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8 Digital Marketing Strategies Every Business Should Implement

8 Digital Marketing Strategies

In today’s business landscape, having a targeted customer-centric online experience is no longer a novelty idea but rather a necessary strategy for attracting new customers and keeping current customers. Companies that are investing in digital strategies are creating a substantial competitive edge in finding new customers, gaining insights into customer behavior, creating a unified online […]

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Components of a Brand Strategy

Components of a Brand Strategy

Establishing your brand identity is a critical step in connecting with your target audience and positioning your business effectively in the market. The word “brand” to a lot of people means, logo. It goes much further than that. In my post, I highlight 6 components of a brand strategy. But what is a brand? I […]

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Internet Marketing Strategies For Your Business

Internet Marketing Strategies For Your Business

In today’s business landscape, having a targeted customer-centric online experience is no longer a novelty idea but rather a necessary strategy for attracting new customers and keeping current customers. Companies that are investing in digital strategies are creating a substantial competitive edge in finding new customers, gaining insights into customer behavior, creating a unified online […]

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