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Best WordPress Hosting: A SiteGround Review

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Best WordPress Hosting: A SiteGround Review So you’ve decided to create a WordPress.org website. The next step is to purchase your domain name and choose the best WordPress hosting site. But which WordPress hosting site is best? The answer to that question is subjective but I’d argue that one hosting site rises above the rest. […]

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Power Digital Marketing Tactics You Can Use to Outsmart Your Competitors

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Power Digital Marketing Tactics You Can Use to Outsmart Your Competitors Your competitors are searching for ways to gain a competitive edge on your business. Often, your competitors compete with your business on pricing, product differentiation, competitive sales techniques, and other tactics.  The top brands not only compete on the above tactics but develop fierce […]

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What’s SEO and How Can it Help My Business?

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What’s SEO? What’s SEO? SEO, or Search Engine Optimization, is a buzz word thrown around by marketers and non-marketers alike. SEO is the process of obtaining traffic, both quality and quantity, to your website through search engine results. There are many search engines out there, but some are more important to rank on than others. […]

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Download Our Free One Page Buyer Persona Template

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Download Our Free One Page Buyer Persona Template Buyer personas are fictional characters businesses create that represent segments of who their ideal customers are. Businesses spend time and money investing in buyer personas because they can help them better understand their current customers, and how to reach prospective customers. You can gather information from market […]

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7 Questions to Ask When Creating a Buyer Persona

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Creating a buyer persona is an important starting point for all marketing efforts because it will allow you to customize your marketing strategies for each potential customer segment. But what pieces of information should you collect to build your buyer persona for your product or service? I will highlight 10 questions you should be asking […]

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How to Create Buyer Personas with your Business’ Data

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Understanding who your customers are will allow you to make sound, data-driven decisions in connecting, reaching out, and selling to them. Creating buyer personas is an important starting point for all  marketing efforts because it will allow you to customize your marketing strategies for each potential customer segment. In the past, I have created personas […]

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How to Build a Brand Strategy for your Business

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Establishing your brand identity is a critical step in connecting with your target audience and positioning your business effectively in the market. The word “brand” to a lot of people means, logo. It goes much further than that. In my post, I will show you 6 parts of a brand strategy for your businesses. But […]

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How to Launch Digital Marketing Strategies

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How to Launch Digital Marketing Strategies Launching digital marketing strategies is essential for almost any type of business in today’s competitive landscape. Why might this be? Digital marketing allows companies to intelligently target their potential customers where they spend much of their time – online. Launching digital marketing strategies can save a business time and […]

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