Close

February 7, 2018

63 Shocking Social Media Marketing Statistics You Need to Know in 2018

Social-Media-Marketing-Statistics-2018

63 Shocking Social Media Marketing Statistics You Need to Know in 2018

In 2018, social media marketing has become the crucial tool of organizations’ communication strategies, lead generation, and customer service. Social media allows brands to reach a large amount of customers at a low cost while nurturing more lovers of their brands (creating advocates). Social media is constantly changing and 2018 is no different. Understanding these 50 changing social media marketing statistics will help you improve your marketing strategies and help you connect with your target market!

 

Social-Media-Marketing-Statistics

Social Media Marketing Statistics: General

1. 71% of consumers will recommend a brand to others if they have had a good social media experience with the company. (Source: Ambassador)  

71% of consumers will recommend a brand to others if they have had a good social media experience with the company. Click To Tweet

 

2. There are 2.56 billion mobile social media users globally, which equals ~34% penetration. Every day, 1 million new mobile social media users are added. (Source: We Are Social)

There are 2.56 billion mobile social media users globally, which equals ~34% penetration. Every day, 1 million new mobile social media users are added. Click To Tweet

 

3. 96% of people discussing brands online do not “follow” those brands’ social media profiles. (Source: Brandwatch)

96% of people discussing brands online do not follow those brands' social media profiles. Click To Tweet

 

4. Social content that contains visuals are 40 times more likely to get shared on social media than non-visual content. (Source: HubSpot)

Social content that contains visuals are 40 times more likely to get shared on social media than non-visual content. Click To Tweet

 

5. Customers spend on average 20-40% more money on brands that engage with them on social media. (Source: Social Media Today)

Customers spend on average 20-40% more money on brands that engage with them on social media. Click To Tweet

 

6. 91% of social media users are accessing social channels on mobile devices. (Source: Marketing Profs)

91% of social media users are accessing social channels on mobile devices. Click To Tweet

 

7. 81% of the United States population has at least one social media profile. (Source: Statista)

81% of the United States population has at least one social media profile. Click To Tweet

 

8. 67% of all Americans get their news information from social media channels. (Source: Journalism.org)

67% of all Americans get their news information from social media channels. Click To Tweet

 

9. Over 90% of younger Americans are active on social media channels. (Source: Marketing Land)

Over 90% of younger Americans are active on social media channels. Click To Tweet

 

10. 88% of all businesses have a social media presence. (Source: AdWeek)

88% of all businesses have a social media presence. Click To Tweet

 

11. Over 2 billion people worldwide actively use Facebook. (Source: Statista)

Over 2 billion people worldwide actively use Facebook. Click To Tweet

 

12. Social media users spend 135 minutes per day online on average. (Source: Statista)

Social media users spend 135 minutes per day online on average. Click To Tweet

 

13. 2.5 billion people worldwide use messaging apps. (Source: Statista)

2.5 billion people worldwide use messaging apps. Click To Tweet

 

14. 70% of time spent on social media is from a mobile device. (Source: Marketing Land)

70% of time spent on social media is from a mobile device. Click To Tweet

 

15. 49% of 18-29 year old social media users have purchased something they saw in an ad via social media. (Source: Statista)

49% of 18-29 year old social media users have purchased something they saw in an ad via social media. Click To Tweet

 

Video-Marketing-Statistics

Social Media Marketing Statistics: Video

16. Only 37% of your video watchers are watching your videos to the end. (Source: Hubspot)

Only 37% of your video watchers are watching your videos to the end. Click To Tweet

 

17. 56% of all videos published last year (2017) are two minutes or less. (Source: Hubspot)

56% of all videos published last year (2017) are two minutes or less. Click To Tweet

 

18. 43% of people on social media want to see more video content from brands. (Source: Hubspot)

43% of people on social media want to see more video content from brands. Click To Tweet

 

19. 86% of business-related video watches happen on a desktop, with 14% of watches on mobile devices. (Source: Hubspot)

86% of business-related video watches happen on a desktop, with 14% of watches on mobile devices. Click To Tweet

 

20. Businesses with video strategies on average are producing 18 videos each month. (Source: Hubspot)

Businesses with video strategies on average are producing 18 videos each month. Click To Tweet

 

21. The top 5% of videos (the “best” videos) keep on average 77% of viewers until the last second. (Source: Hubspot)

The top 5% of videos keep on average 77% of viewers until the last second. Click To Tweet

 

22. 35% of businesses are using analytics to measure video performance. (Source Hubspot)

35% of businesses are using analytics to measure video performance. Click To Tweet

 

23. Businesses producing 50 or more videos each year are 2.5 times more likely to use advanced video analytics. (Source: Hubspot)

Businesses producing 50 or more videos each year are 2.5 times more likely to use advanced video analytics. Click To Tweet

 

24. 100 million hours of video content is watched on Facebook each day. (Source: Facebook)

100 million hours of video content is watched on Facebook each day. Click To Tweet

 

Facebook-Marketing-Statistics

Social Media Marketing Statistics: Facebook

25. 84% of 30 to 49 year old individuals use Facebook. (Source: Sprout Social)

84% of 30 to 49 year old individuals use Facebook. Click To Tweet

 

26. 83% of all millennials use Facebook. (Source: Harvard)

83% of all millennials use Facebook. Click To Tweet

 

27. 93% of all social media advertisers use Facebook advertising. (Source: Social Media Examiner)

93% of all social media advertisers use Facebook advertising. Click To Tweet

 

28. 26% of users on Facebook whom click on an ad make a purchase. (Source: Spark Central)

26% of users on Facebook whom click on an ad make a purchase. Click To Tweet

 

29. .90% is the average click-through rate on a Facebook ad. (Source: Wordstream)

.90% is the average click-through rate on a Facebook ad. Click To Tweet

 

30. Facebook ad performance is 75% to 90% influenced by the images used. (Source: Consumer Acquisition)

Facebook ad performance is 75% to 90% influenced by the images used. Click To Tweet

 

31. There are more than 50 million small businesses using business Facebook pages. (Source: Facebook)

There are more than 50 million small businesses using business Facebook pages. Click To Tweet

 

32. 4 million businesses pay for social media advertising on Facebook’s ad network. (Source: Forbes)

4 million businesses pay for social media advertising on Facebook's ad network. Click To Tweet

 

Instagram-Marketing-Statistics

Social Media Marketing Statistics: Instagram

33. Over 200 million people use Instagram stories each month. (Source: Statista)

Over 200 million people use Instagram stories each month. Click To Tweet

 

34. 59% of users on Instagram are ages 18 to 29. (Source: Wordstream)

59% of users on Instagram are ages 18 to 29. Click To Tweet

 

35. 68% of Instagram users are female. (Source: Omnicore)

68% of Instagram users are female. Click To Tweet

 

36. 80% of Instagram users are outside the United States. (Source: Tech Crunch)

80% of Instagram users are outside the United States. Click To Tweet

 

37. 3 out of 10 online adults in the U.S. have an Instagram account. (Source: Pew Internet)

3 out of 10 online adults in the U.S. have an Instagram account. Click To Tweet

 

38. There are more than 800 million Instagram users, with 500 million being active daily. (Source: Statista)

There are more than 800 million Instagram users, with 500 million being active daily. Click To Tweet

 

39. More than 25 million businesses have Instagram profiles. (Source: Business.com)

More than 25 million businesses have Instagram profiles. Click To Tweet

 

40. More than 50% of Instagram users follow a business account. (Source: Business.com)

More than 50% of Instagram users follow a business account. Click To Tweet

 

41. 60% of users learned about a product of service on Instagram. (Source: Business.com)

60% of users learned about a product of service on Instagram. Click To Tweet

 

Twitter-Marketing-Statistics

Social Media Marketing Statistics: Twitter

42. 81% of millennials are checking Twitter once per day or more. (Source: Wordstream)

81% of millennials are checking Twitter once per day or more. Click To Tweet

 

43. There are more than 330 million active Twitter accounts. (Source: Omnicore)

There are more than 330 million active Twitter accounts. Click To Tweet

 

44. On average, there are 500 million tweets sent out each day. (Source: Omnicore)

On average, there are 500 million tweets sent out each day. Click To Tweet

 

45. There are approximately 67 million Twitter users in the United States. (Source: Omnicore)

There are approximately 67 million Twitter users in the United States. Click To Tweet

 

46. Tweets with an image receive 18% more clicks than tweets without an image. (Source: Status Brew)

Tweets with an image receive 18% more clicks than tweets without an image. Click To Tweet

 

YouTube-Marketing-Statistics

Social Media Marketing Statistics: YouTube

47. By 2025, more than half of viewers under 32 will not subscribe to a traditional television service. (Source: Think with Google)

By 2025, more than half of viewers under 32 will not subscribe to a traditional television service. Click To Tweet

 

48. 8 out of 10 18 to 49 year olds watch YouTube on an average month. (Source: Think with Google)

8 out of 10 18 to 49 year olds watch YouTube on an average month. Click To Tweet

 

49. More than 300 hours of video are uploaded to YouTube each hour. (Source: Statistic Brain)

More than 300 hours of video are uploaded to YouTube each hour. Click To Tweet

 

50. More than half of YouTube video views come from users on a mobile device. (Source: Vope)

More than half of YouTube video views come from users on a mobile device. Click To Tweet

 

51. Each day, there are on average 1 billion videos viewed from a mobile device. (Source: Statistic Brain)

Each day, there are on average 1 billion videos viewed from a mobile device. Click To Tweet

 

52. 9% of small businesses in the United States use YouTube. (Source: Vope)

9% of small businesses in the United States use YouTube. Click To Tweet

 

53. 95% of the most watched videos are music videos. (Source: Wikipedia)

95% of the most watched videos are music videos. Click To Tweet

 

54. The most viewed branded videos on YouTube are between 31 and 60 seconds long. (Source: Social Bakers)

The most viewed branded videos on YouTube are between 31 and 60 seconds long. Click To Tweet

 

55. YouTube searches of “How To” videos have grown on average 70% year over year. (Source: Think with Google)

Click To Tweet

 

56. There are more than 1.5 billion monthly YouTube users. (Source: YouTube)

There are more than 1.5 billion monthly YouTube users. Click To Tweet

 

LinkedIn-Marketing-Statistics

Social Media Marketing Statistics: LinkedIn

57. The average user spends only 17 minutes on LinkedIn each month. (Source: WordStream)

The average user spends only 17 minutes on LinkedIn each month. Click To Tweet

 

58. LinkedIn has more than 500 million total users. (Source: LinkedIn)

LinkedIn has more than 500 million total users. Click To Tweet

 

59. 70% of LinkedIn users are outside of the United States. (Source: LinkedIn)

70% of LinkedIn users are outside of the United States. Click To Tweet

 

60. There are on average 100,000 articles published on LinkedIn. (Source: LinkedIn)

There are on average 100,000 articles published on LinkedIn. Click To Tweet

 

61. 43% of marketers say that they have sourced a customer from LinkedIn. (Source: LinkedIn)

43% of marketers say that they have sourced a customer from LinkedIn. Click To Tweet

 

62. 79% of B2B Marketers see LinkedIn as an effective source for generating B2B leads. (Source: LinkedIn)

79% of B2B Marketers see LinkedIn as an effective source for generating B2B leads. Click To Tweet

 

63. 94% of B2B marketers use LinkedIn to distribute content. (Source: LinkedIn)

94% of B2B marketers use LinkedIn to distribute content. Click To Tweet

 

So there it is, 63 shocking social media marketing statistics for 2018. These statistics can help you make decisions for your business in how you spend your time and advertising budget. Combined with United States social media demographic information, you can use this data to build strategies to reach your target market.

Have any more awesome social media marketing statistics you don’t see here? We’d love to add them to the list, Send us a comment!

 

The Bart Organization is an Internet Marketing company that helps businesses of all sizes either start digital marketing strategies or improve their current digital marketing efforts. We specialize in internet marketing services including: Social media marketing, digital advertising, SEO strategy, local SEO services, and website strategy. We also perform SEO West Palm BeachMiami SEO, Fort Lauderdale SEO, and Charlotte SEO for clients. Contact us today to see how we can help!

 

Subscribe to receive news and updates:

Leave a Reply

Your email address will not be published. Required fields are marked *