Trust, in any relationship, is vital to the success of both parties. Many marketing agencies sell services companies do not need, nickel and dime their clients, and try to make a quick buck with short-term strategy thinking. The Bart Organization is a West Palm Beach SEO and internet marketing company that prides itself on building trust with our clients, long-term. Anthony Bart, Digital Marketing Consultant at The Bart Organization, has worked with both small and large companies. See what makes us different:
A look at our internet marketing process that will take your business to the next level:
PRESENCE – WEB PRESENCE EVALUATION
The first step in our internet marketing formula is to evaluate your website and web presence. We need to make sure your structure, site speed, and layout are optimized fully. A SEO strategy is only as good as the structure it is built on. We can redesign or build a beautiful website that accomplishes your business’ needs and goals.
RESEARCH – COMPETITORS & KEYWORDS
Like your business, your industry is unique. It’s important to evaluate the best keywords to target that have adequate search volume, low to moderate competition, and ideally cost the other companies advertising dollars. In addition to performing keyword research, our West Palm Beach SEO formula includes an evaluation of your fiercest competitors to see which keywords they are choosing to target as well as how their link profile is built.
OPTIMIZE – ON-PAGE COPY
A crucial step in our P.R.O.P.E.L strategy formula is evaluating your current on-page copy. We must make sure that each page is optimized through properly written copy, permalink, and well-written meta title/description.
PROVIDE – CONTENT STRATEGY
Internet Marketing is not an easy process, but our West Palm Beach SEO formula takes care of all the headaches. We will develop a content strategy that targets your best industry keywords. Your content strategy will also position you as an expert in your industry.
ENGAGE – LINK BUILDING STRATEGIES
The next step in our P.R.O.P.E.L. formula is to develop a link profile for your website. Some of the strategies we utilize include local citations, contextual linking, web 2.0 linking, and social bookmarking.
LEVERAGE – OTHER CHANNELS
The final step in our process is to tie it all together. We build custom internet marketing strategies to boost your website visibility and further enhance your SEO strategy. The Bart Organization utilizes analytics software to test, monitor, and improve your campaigns. Social media, email marketing, and online advertising are just a few of the mediums we can tap into to PROPEL your internet marketing strategy to success.
How people see your company online often influences their opinion of your brand and dictates whether they purchase from you or not. We build website strategies that not only make your brand look good but also expand your digital footprint across the web.
Having an optimized website is crucial to people finding your website on search engines. Teaming with our well-structured design, we build strategies to get your target customer to visit your site and move your site up search engine rankings.
At the core of a strong digital marketing strategy is data. Our strategies are built to track organic and paid efforts across all digital mediums. See the awesome power of what analytics data can do for your business.
Establishing your brand identity is a critical step in connecting with your target audience. Who is your target audience? We can help you define that too! Let us help your brand find its voice to position your business effectively in the market.
A strong social strategy connects your brand with current and potential customers. We build social media strategies that create a unique voice for your brand and tap into relevant conversations.
Go where your customers go: Desktop, tablets, and mobile devices. Combined with optimized creative and finely-tuned analytics, we build advertising strategies that increase leads and sales for your business.